Sunday, March 30, 2014

The Art of Making Pretty - The Proposal

Every year I try to set new goals for myself - whether it be for professional, health or personal gain. This year I am determined to help educate others, and provide real information about floral design.  The posts will be a series called " The Art of Making Pretty". Some of these "lessons" may include my own personal experiences and challenges, my opinions, expectations or suggestions that I think will be helpful when searching for and working with a floral designer for a wedding or event.

Floral designers are a different breed of people. I am convinced there is something in our DNA that sets us apart. It may look and sound glamorous, but it is actually very hard work. We do not just play with flowers. In the past I have described what I have as a passion. I am not so sure that quite describes it, but I suppose it sounds better than what it really is - a possession.

Exhibit A: Here I really am "playing with flowers"

I will start by telling you we are not one size fits all. Floral designers are imaginative, inspired, driven, and yes, our own brand of crazy. Our number one asset is our mind. When you choose to hire a floral designer, you are making an investment in our creativity, our essence. That process for us starts with the very first email or phone call. Maybe it moves along to a consultation, and then a proposal.

The proposal, and why it is valuable

Okay, here it goes!

When you receive a proposal from a floral designer it is more than line items and inspiration pictures. It is a piece of their intellectual property. Intellectual property can be tricky. It is never fun to get an email or phone call from another designer to tell you that one of your proposals has been handed to them. Using a proposal from another designer as a bargaining chip does not go over well with us. That single action devalues who we are as individual artists.

It take hours to create a proposal. Time as we all know is precious. Time has value. Creativity has value. Ideas have value. Intellectual property is real. It is defined as a work, idea, or invention that is the result of creativity, such as a manuscript or a design to which one has rights to.

 If you choose not to work with someone for whatever reason, please be mindful of the time and energy it took to create that proposal. Thank them, and then rip it up or delete it. Rejection is okay. Just do it with respect.

I absolutely love what I do and the people I get to meet and work with, truly. Floral design is hard work that I am addicted to. I will always want more, and more. If nothing else, I hope this information will help to create awareness both for the clients and my fellow designer brothers and sisters.

Exhibit B - I made this 1/4 mile trek across a field, then up a hill to reach a clearing in the woods
10 times on a warm humid day. I did not mind because the bride and family were wonderful! 
However this is definitely an example of "working with flowers," definitely not "playing."

Every designer works really hard. They do not just make things pretty and play with flowers...well maybe sometimes :-)  We want you to come to us for what we do best. Floral design is a very niche market. If you love someones signature style then you should work with them. Make it a priority. Only that designer can create that design. Only they know the process it took to take those splendid stems from inspiration to reality.

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1 comment:

  1. Very well said. Thanks for sharing yours, mine and i'm sure tons of other florists thoughts on this subject.